The “Nice Guy” Stereotype But Make It a Company

Courtney Branson
8 min readApr 11, 2022

Is it real? Company promises that fall short of expectations harm people, and it’s time for reformation.

Photo by Pawel Czerwinski on Unsplash

As a woman existing on this planet, I’ve met my fair share of “nice guys.” What makes them feel so confident in their “niceness?” Is it wishful thinking, a lack of self-awareness, or a manipulation tactic? All too often, it feels like a trick or an out; the nice guy brands…