The “Nice Guy” Stereotype But Make It a Company

Courtney Branson
8 min readApr 11, 2022

Is it real? Company promises that fall short of expectations harm people, and it’s time for reformation.

Photo by Pawel Czerwinski on Unsplash

As a woman existing on this planet, I’ve met my fair share of “nice guys.” What makes them feel so confident in their “niceness?” Is it wishful thinking, a lack of self-awareness, or a manipulation tactic? All too often, it feels like a trick or an out; the nice guy brands himself as nice and creates a story arc that places blame on women. They proclaim “niceness” to play with your mind. If you’re questioning your reality, then maybe you’ll buy into theirs.

Now, what if that nice guy was a “nice company?” What kind of amplified impact might that have? For employees or customers, the mixed messages crumble trust and erode one’s sense of reality.

How does it happen𑁋wishful thinking, a lack of awareness, and manipulation? Branding is an image put forward by a company; luckily, it’s usually based on enough truth to be credible, but it may not tell the full story. It takes more than a first date to figure out the skeletons, and that’s because a company either doesn’t want to lose you or doesn’t know their skeletons.

Wishful Thinking𑁋If we say it enough, it will be true.

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