The Unspoken Power of Soft-Skills

Courtney Branson
4 min readAug 16, 2022

Here’s how to make sure your softness is valued and rewarded at work.

Photo by Evie S. on Unsplash

My sensitivity is a superpower. It’s the thing that others repeatedly praise about me; I’ve built an entire career on it as a People + Culture leader. However, it’s also the thing that others repeatedly condemn and ask me to change about myself.

What I’ve learned is that soft skills are valued when they provide ease to others but not valued when they’re asking someone to do something hard. My sensitivity means asking people, especially leaders, to consider the impact of their words and the inclusivity of their philosophies + processes.

To build reverence for the soft skill, I need to frame it, be precise with it, and value it myself.

There’s no shortage of articles written about the value of soft skills at work. Yet, they seem to go underappreciated. Why? It’s hard to understand the impacts of soft skills.

We may rationally know that a kind individual provides a better customer experience, but when we look at customer satisfaction scores, the full story gets lost. For women, the burden of proof grows because societal norms already expect women to possess soft skills. A woman that’s patient, compassionate, and communicative is an expectation, not a…

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